NARS Launches 40 New Lipsticks

Well this is pretty kick ass. To celebrate it’s 20th anniversary, NARS is launching a 40-shade range of Audacious Lipsticks, each named after a strong, rule-breaking female that has influenced founder, François Nars throughout the years. I like to consider myself somewhat of an audacious woman, at least I aspire to be (definition: audacious adj. daring, bold), so this collection immediately intrigued me. 

What is it about lipstick that women love so much? From the moment we get our first taste for colour – usually a swipe stolen in front of our mother’s vanity, symbolizing everything that’s glamorous and sophisticated in our young eyes – women are hooked. Lipstick is our 5-minute makeup routine, our ace-in-the-hole when we’re feeling tired and unkempt. The perfect shade can transform us into a polished woman-about-town (think creamy subtle nude), or a daring femme fatale (think rich matte vampy bordeaux). From shocking pink to poppy red, aubergine to orange to oxblood, lipstick is our secret weapon. As Gwyneth Paltrow once said, “Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.”

The new collection of Audacious Lipsticks is available September 1st at NARS retailers (Sephora, Hudson’s Bay, Holt Renfrew, Murale) and online

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